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Pakistan needs a good tourism campaign

Filed on January 19, 2020 | Last updated on January 19, 2020 at 10.53 pm

Imran Khan envisions boosting tourism in Pakistan, and it is a great idea. Promoting tourism will create goodwill and clear misconceptions about the country. It would also support the economy and businesses that are linked to tourism. Pakistan features among the top travel destinations as per US travel magazine Condé Nast. Famous international travellers, vloggers, food/ travel bloggers, and local photographers have covered the country and put in great efforts to promote tourism in Pakistan. The country could take some inspiration from campaigns such as Incredible India, Malaysia Truly Asia, and launch its own campaign and advertise it to the world.

- Moiz Khan Saifi, Karachi


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