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How about customer service ranking for the private sector too?

Filed on January 19, 2020 | Last updated on January 19, 2020 at 10.52 pm

The government has announced ranking for the customer service centres in Dubai with Dewa, RTA and DHA topping the charts. The rankings also highlight centres that are at lower rungs and need to improve.

While the government has rightly assessed its own customer service centres, I wonder if the private sector too can be evaluated on similar parameters. A majority of us work for private establishments and we also do a lot of business with them. And for some companies, after sales and customer services are a burden.

'Work is worship' and 'quality is what matters'. Having said that, I must say that I haven't had a great experience with customer service majority of the time.

Arrogance, poor communication and social skills, lack of knowledge about the product and company one is working for are evident traits of bad customer service executives. One should have a pleasing personality, ability to empathise with customers, even when one heads a pharmacy, clinic, hospital, or even a bank. Overall the services have to improve for the welfare of the country and its people. The government is setting the bar high, private sector should follow.

- Mathew Litty, Dubai


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