Yango Ads expands its presence in the UAE's digital market

Yango Ads, the Ad Tech division of Yango Group - a global tech company that transforms advanced technologies into practical services for people’s daily lives - is rapidly expanding its presence in the UAE, one of the region’s fastest-growing digital economies. Yango Ads leverages breakthrough technologies to create advertising solutions that outperform conventional digital ads, helping brands reach the right customers at the ideal moment.

As part of its expansion in the UAE, Yango Ads is launching new solutions designed to help local businesses increase their digital revenues.

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A key offering is Yango Ads App Monetization, a service that enables app publishers to maximise earnings by seamlessly integrating over 15 global ad networks into their apps while maintaining an optimal user experience. Another innovation is Retail Media, a platform that provides powerful tools for creating targeted ad networks using encrypted customer data. This solution delivers personalised promotions that drive both conversions and customer loyalty. A prime example of this technology in action is the partnership with Landmark Reach, which utilises secure first-party data to reach 64 per cent of the GCC e-commerce users with pinpoint accuracy.

The brand also continues to offer its well-established solutions, including Yango Ads Campaigns, which help businesses reach audiences in emerging markets through programmatic advertising, digital media, special projects (including offline activations), and Geo Ads, which increase brand visibility through exclusive ad placements within the Yango ecosystem, such as 3D objects on Yango Maps or icons in the search menu. The platform’s AI-powered targeting ensures ads are relevant and timely, whether on digital platforms, in stores, or on apps.

Evgenii Pavlov, general manager of Yango Ads MEA, commented: "The Middle East is one of the most exciting markets for innovation, and we’re here to push the boundaries. With AI-driven precision and deep consumer insights, Yango Ads helps brands cut through the noise and reach the right audience at the perfect moment. As the UAE's eCommerce revenue is projected to reach $8 billion in 2025, the opportunities for brands to engage with online shoppers have never been greater. We’re bringing smarter, more impactful solutions to ensure businesses don’t just compete, they lead."

Yango Ads helps brands connect with audiences through advanced digital advertising services. Operating in over 30 countries across a network of 50,000 websites and connected to more than 20,000 apps, Yango Ads offers over 600 advanced targeting options and AI-driven solutions, showcasing its vast reach and effectiveness. The company’s expansion aligns with the UAE’s vision to foster innovation and enhance its position as a global digital hub.

As Yango Ads continues to grow, it is reshaping digital advertising in the UAE, offering brands direct access to highly engaged consumers and driving real business impact.

For more information, visit https://yango-ads.com/.