Vatika Menz bags Mena Digital Awards

Dubai — Vatika Menz, a leading men’s haircare brand in the region, recently picked up two prestigious awards at the latest Mena Digital Awards 2019 for their viral video campaign featuring the brand’s range of hair styling gels. The brand campaign won a Silver in the category ‘Best Use of Digital in The FMCG Sector’ and a Bronze for ‘Best Use of Video’.

The award recognises the success of the brand’s marketing campaign in cementing the reputation of Vatika Menz styling gels across their target audience of 18-25-year-old males in the Mena region.

Its success is demonstrated by the fact that the brand gained eight per cent market share in a single year, making it the No.1 hairstyling gel in Saudi Arabia and the UAE, according to Nielsen figures. It also stands apart as the first-ever FMCG brand to pull off a stunt like “wing-walking” which translated into over 12 million plus and eight per cent engagement rate, compared to the industry average of three per cent. 

“To be awarded by the best minds in the industry encourages us to set new benchmarks for success in the digital sphere,” said Prateek Jugran, senior product manager at Vatika Menz.