UNICO appoints DECA as exclusive integration, sales and marketing partner

UNICO, an international real estate developer, has entered into a strategic alliance with DECA to drive sales and marketing for its upcoming portfolio of design-led residential communities in Dubai. The alliance combines UNICO’s vision for contemporary urban living with DECA’s launch capabilities and market reach, supporting the developer’s upcoming releases in the city.

The landmark signing brings together UNICO’s international development philosophy rooted in architectural clarity, elevated living, and future-ready design with DECA’s industry-leading expertise in project launches, sales strategy, and operational execution. Together, the two companies aim to shape a new era of design-forward, community-driven developments across Dubai’s rapidly expanding residential landscape.

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The partnership was formalised at a signing ceremony in Dubai, attended by tennis legend and Grand Slam champion Leander Paes as Guest of Honour. Through his innovation platform, FlyingMan Ventures, Paes extends his legacy beyond sport into wellness and transformation—reflecting the shared vision and global ambition behind this collaboration.

"This collaboration marks a defining chapter not only for UNICO, but for Dubai’s next phase of innovative development," said Swapna Kumar, CEO, UNICO. "By combining global vision with local expertise, we aim to create communities that deliver enduring value for residents and investors."

DECA echoed the significance of the alliance, highlighting the transformative potential of a partnership of this scale. "This partnership reflects our strong confidence in Dubai’s market and its future trajectory," said Aamad Jalil, senior executive officer of DECA. "Together with UNICO, we look forward to executing the sales and marketing strategy and raising the bar for long-term growth."

Members of the media, investors, and industry leaders attended the ceremony to witness the unveiling of this high-impact collaboration. With UNICO’s global perspective, DECA’s regional strength, and the presence of Leander Paes on an international stage, the announcement stands among the most anticipated real estate partnerships of the year.