Spoil mum with Redtag

Often people find themselves drawn to a particular cut, fit and colour but cannot explain what is driving their impulse? Chances are that their mum often wore something similar, and they developed this preference subconsciously, says Kate Nightingale, a consumer psychologist. Choices are influenced by emotions and memories. And such is the effect that mothers can have on their children. After a year of unprecedented challenges, let's celebrate everyone's first, best and for-ever friend - mothers. They say life doesn't come with a manual, it comes with a mother. Redtag wants to make this day all about giving back to these great women. Visit the nearest Redtag store, and revel in the fantastic collections designed with love and devotion - because nothing less would do, to celebrate these special ladies. Relive the nostalgia of shop-ping with mum, led by her hand into a wondrous world of glamour, mystique, beauty and excitement. Turn back time and make new memories in the thrill of seeking the perfect choice of colours, sizes and designs.