Softowell announces launch of The UAE Time to spotlight the UAE’s innovation and culture

Softowell, a leading public relations and technology firm based in the UAE, has announced the launch of The UAE Time, a new digital magazine dedicated to highlighting the UAE’s innovation, cultural heritage, and global impact.

This strategic expansion into digital publishing reflects Softowell’s commitment to meaningful storytelling and modern media engagement. The UAE Time designed as a mobile-first platform, delivering high-quality content across devices to both local and international audiences.

Recommended For You

Empower posts record Dh1 billion profit as capacity, customer base surge in 2025

National AI adoption on display at Pakistan’s Indus AI Week 2026

Fertiglobe earnings top $1b in 2025, reflecting 57 per cent y-o-y growth 

James Cameron in Dubai: Here’s how you can meet the 'Avatar' director

Al Layan Oasis: What Dubai's newest attraction will look like

 

The magazine will cover a wide range of topics, including national affairs, technology, business, fashion, lifestyle, and smart living. It will feature emerging startups, leadership insights, wellness, food, travel, and profiles that celebrate Emirati identity and progress. “The UAE continues to lead in economic growth, innovation, and cultural preservation. With The UAE Time, we aim to bring those stories to the forefront and connect them with a global audience,” said Hisham Saalim, CEO of Softowell, also known as Mohammad Alqama.

The platform’s digital-first design ensures accessibility across the globe, with future plans to launch a luxury print edition to be distributed in UAE hotels, lounges, and select newsstands.

This launch marks another milestone in Softowell’s growth as it continues to deliver cutting-edge communication solutions and enter new verticals in media and publishing.