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Skechers offers free shoes, discounts to healthcare heroes in the UAE

Filed on October 24, 2020
RIGHT STEP: Healthcare workers honoured

Dubai — Working hard to appreciate and acknowledge the healthcare community responding to Covid-19, Skechers recently donated over 6,000 shoes worth Dh1.2 million to the frontline healthcare workers fighting the global pandemic.

The shoes will be distributed in hospitals and healthcare systems of Abu Dhabi Health Services Company (Seha). The medical centres included Tawam Hospital, Corniche Hospital, Al Dhafra hospitals, Sheikh Shakhbout Medical City, Sheikh Khalifa Medical City, Ambulatory Healthcare Services, Al Rahba Hospital, Mafraq Hospital, Al Ain Hospital and Seha Kidney Care centres.

Besides this, Skechers offered a 25 per cent discount for all healthcare workers associated with Seha and the DHA as a gesture of appreciation.

Amer Aidi, group marketing and communications director at Seha, said: “Mobilising strategic collaborations has played a critical role in the UAE’s Covid-19 response. Engaging with partners like Skechers for the benefit of our healthcare professionals reflects the spirit of solidarity in the UAE, making the country truly special. We highly appreciate this meaningful gesture from the Apparel Group that acknowledges the contribution of our frontline heroes.”

As a pioneer in casual footwear, Skechers’ goal as a brand is focused on keeping people comfortable in their own shoes, and now, in the face of adversity, the certain individuals who need that comfort now more than ever are undoubtedly the healthcare workers, who relentlessly serve humanity through the toughest of times.

Skechers shoes are designed for lifestyle and performance and are known for their style, innovation, quality and comfort, which is an advantage for the healthcare workers. These shoes not only provide ease on the feet, but also ease on the mind.


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