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'Share the Joy, Give a Toy' returns this Ramadan 2026 to support children across the UAE
Landmark Leisure’s community initiative with Emirates Red Crescent and IACAD encourages families to donate preloved toys, combining giving with sustainability
- PUBLISHED: Fri 20 Mar 2026, 12:22 AM
Landmark Leisure, the entertainment division of the Landmark Group, has announced the return of its CSR initiative, ‘Share the Joy, Give a Toy’, led by its flagship brand, Fun City Arabia, this Ramadan.
Organised in partnership with Emirates Red Crescent and the Islamic Affairs & Charitable Activities Department (IACAD), the community-driven initiative aims to collect preloved toys in good, usable condition and distribute them to underprivileged children across the UAE.
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Inspired by the spirit of Ramadan, the campaign brings together themes of compassion, responsible giving, and sustainability. Donated toys will be carefully collected and distributed through partner organisations, ensuring they reach children who can benefit from them, while also giving items a second life through reuse.
Families are invited to drop off preloved toys at participating Fun City locations across the UAE, including Arabian Centre, Mercato Mall, Century Mall (Mamzar), Ibn Battuta Mall, Oasis Centre, Nad Al Sheba Mall, Abu Dhabi Mall, Dalma Mall, Al Falah Central Mall, Al Seef Village Mall, Marina Mall, Kalba Mall, Oasis Sharjah, Bawadi Mall, and Al Hamra Mall. Additional collection points include Fun Block at Zero6 Mall, Fujairah Mall, Souq Al Jami, Barari Outlet Mall, Fun Works, and Tridom across the UAE, as well as Fun Ville locations in Qatar.
The wide network of drop-off points has been designed to ensure easy access for families and visitors, making participation simple and convenient. By expanding its reach across multiple locations, Landmark Leisure aims to encourage greater community involvement and maximise the initiative’s impact.
“Ramadan is a time when communities come together through acts of kindness and generosity," said Silvio Liedtke, CEO of Landmark Leisure, GCC and India. “‘Share the Joy, Give a Toy’ encourages families to be part of this spirit by donating toys that can bring happiness to children in need. We are pleased to continue this initiative with our partners and look forward to seeing the community come together once again.”
The initiative invites residents across the UAE to contribute through small but meaningful acts of generosity, reinforcing the values of giving and social responsibility during the holy month.
For more information on the donation drive, please visit www.funcityarabia.com.
