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Samaya Food Investments signs MoU with Berjaya Food International to bring Paris Baguette to the UAE
This strategic partnership aims to introduce the iconic Paris Baguette experience to the vibrant and cosmopolitan market of the UAE
- PUBLISHED: Mon 10 Mar 2025, 10:32 AM
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Samaya Food Investments LLC has announced the signing of a Memorandum of Understanding (MoU) with Berjaya Food International Sdn. Bhd. (BFI), a subsidiary of Berjaya Food Berhad, to bring the renowned Paris Baguette bakery café brand to the United Arab Emirates (UAE). This strategic partnership aims to introduce the iconic Paris Baguette experience to the vibrant and cosmopolitan market of the UAE.
The partnership also signifies a shared commitment to delivering premium quality baked goods and café offerings, which have made Paris Baguette a globally recognised household name. The brand is well known for its freshly baked pastries, signature cakes, and innovative café dining experiences, with a strong presence in key markets across Asia, Europe, and North America. Its entry into the UAE will cater to the growing demand for high-quality bakery products and premium dining experiences in the region.
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A Strengthened Partnership
Speaking about the collaboration, Amer Al Ahbabi, CEO of Samaya Food Investments, said, "We are delighted to establish our partnership with Berjaya Food International. The trust and collaboration between our companies have been built over the years through our successful work with Berjaya Corporation to launch Kenny Rogers Roasters in the UAE and KSA. We look forward to delivering the same success with Paris Baguette."
Echoing this sentiment, Dato’ Sydney Quays, group CEO of Berjaya Food Berhad, highlighted the importance of the expansion, "We are excited to collaborate with Samaya Food Investments to bring Paris Baguette’s distinctive offerings to the UAE. In 2024, BFI announced its expansion into Thailand and Brunei as part of our strategic growth in ASEAN. This new partnership in the UAE marks a pivotal step as we extend our footprint beyond ASEAN and venture into the dynamic Middle Eastern market."
Nabil Shaukat Butt, CFO of Samaya Food Investments, also expressed enthusiasm for the partnership, stating, "We are excited to offer Paris Baguette’s premium bakery products to our customers in the UAE. Our partnership with Berjaya aligns with our growth strategy to strengthen our portfolio and create long-term value through a well-established, globally recognised brand."
With this partnership, Samaya Food Investments and Berjaya Food International aim to set new benchmarks in the UAE’s bakery and café sector, offering exceptional quality, innovative products, and a superior dining experience.
