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Rebel Foods expands footprints in UAE, redefines cloud kitchen concept

Rebel Foods, one of the largest cloud kitchen res-taurants in the world that launched its UAE operations back in August 2019, is set to open 12 new kitchens in the coming months. Its first kitchen opened in Busi-ness Bay with an array of brands delivering multiple cuisines to the consumers.

Currently, Rebel Foods has three cloud kitchens situated in prime locations across Dubai, and have catered to around 75 per cent of the Dubai popula-tion since their launch.To date, they have 11 brands in their portfolio, such as Behrouz Biryani, Faasos, Hakka Wakka, Mandarin Oak, Mandi Al Sultan, Ovenstory Pizza, Pizza & Co., SAWA, The Biryani Life, Sweet Truth, and The 500 Calorie Proj-ect, which are doing phenomenal-ly well in the market. These brands operate in different categories such as biryani, pizza, fast food, asian, healthy and desserts.

“With our expansion in UAE, we are looking to grow as a multi-brand food chain, providing our consumers exceptional quality food with premium ingredients. Our brands have witnessed a lot of growth in demand since the time we launched in Dubai. Our customer-first philosophy has helped us in achieving the title of the best biryani and health brand across various delivery platforms in Dubai,” said Ajay Jain, country head — UAE, Rebel Foods.

Rebel Foods has been working towards ensuring that their con-sumer feels safe through their “Eat.Sure” philosophy, which is defined by daily temperature logged and medically certified to handle food; more than 200 checkpoints for quality, hygiene and safety; use of highest quality ingredients ensur-ing no artificial colour or flavour; and contactless, double-sealed packaging and delivery.Rebel Foods has leveraged tech-nology to deliver a superior custom-er experience.

The consistency has been achieved by automating the cooking process even for cuisines that are difficult to cook. Looking ahead, the company is planning to expand aggressively in Dubai and Abu Dhabi by setting up its own cloud kitchens and forming fran-chise partnerships. The technol-ogy stack along with automated cooking equipment aims to help build and operate cloud kitchens at a fast pace.