Rakbank is ‘Advertiser of the Year’ at MMA Mena Smarties 2020

Rakbank has dominated the Mobile Marketing Association’s (MMA) Smarties 2020 Awards with 13 wins — six golds, three silvers and three bronzes, plus ‘Advertiser of the Year’. The wins were for five campaigns across nine categories.



“These accolades are a huge milestone for Rakbank and will truly elevate our brand value. Rakbank has always been at the forefront of creativity and innovation, this recognition is a testament to that. We will aim to continue raising the bar and setting new innovation benchmarks,” said Frederic de Melker, managing director of personal banking at Rakbank.

“The standard of work across all the entries was exceptional. Rakbank winning ‘Advertiser of the Year’, two years in a row, is a remarkable achievement. I would like to congratulate Rakbank for this unprecedented effort, energy and data-driven creativity,” said Melis Ertem, regional director of MMA Mena and Turkey.

“We are truly delighted with these wins and honoured to become ‘Advertiser of the Year’, especially in such challenging times. This year our campaigns demonstrated a union of art and science. Not only did we leverage emerging mobile tech in neuroscience, machine learning and predictive modelling, we also embraced social good and human experiences. We value the relationships with our agencies, media and data partners who enable us to constantly innovate,” says Banali Malhotra, director of marketing at Rakbank.

The (MMA) Smarties Awards celebrates the teams and talent who are leveraging the power of mobile and emerging technologies to create the best marketing campaigns in the MENA region. The entries are judged on strategy, creativity and execution where best practices have been used to the full effect in order to create innovative campaigns that drive business impact.


More news from KT Network