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RAK Ceramics keeps UAE supply stable with no price hikes despite global disruptions
The UAE-based one of the largest ceramics brands in the world said its strong regional footprint, diversified sourcing strategies, and operational resilience continue to support consistent production and distribution
- PUBLISHED: Fri 10 Apr 2026, 10:45 AM
RAK Ceramics has reaffirmed its commitment to uninterrupted service across the UAE despite ongoing geopolitical tensions and global supply chain disruptions.
The company, one of the largest ceramics brands in the world, said its strong regional footprint, diversified sourcing strategies, and operational resilience continue to support consistent production and distribution.
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RAK Ceramics confirmed that it has not implemented any price increases, while continuing to ensure seamless access to and availability of its products across the regional network. All company showrooms, distribution networks remain fully operational, delivering comprehensive support services and maintaining full product availability.
Abdallah Massaad, Group CEO of RAK Ceramics, said the company’s priority is to maintain availability and accessibility for customers and partners.
“We continue to operate as normal, with a disciplined approach to serving market requirements. As a local manufacturer and diversified multinational, we were able to respond swiftly and bridge supply gaps, ensuring uninterrupted support for businesses and projects that rely on our products. We have been maintaining a disciplined approach to meeting market requirements, while extending our support beyond our customers to other businesses impacted by supply chain disruptions. We are aligned with the UAE’s broader emphasis on continuity, stability, and reliable market access,” Massaad told Khaleej Times.
Founded in 1989 and headquartered in the UAE, RAK Ceramics serves customers in more than 150 countries through a network of operational hubs across Europe, the Middle East and North Africa, Asia, North and South America, and Australia. The company specialises in ceramic and gres porcelain wall and floor tiles, tableware, sanitaryware, and faucets.
RAK Ceramics has an annual production capacity of 118 million square metres of tiles, 5.7 million pieces of sanitaryware, 36 million pieces of porcelain tableware, and 2.6 million faucets across 23 state-of-the-art manufacturing plants in the UAE, India, Bangladesh, and Europe.
Leveraging local manufacturing strength, efficient logistics, and proactive inventory management, the company continues to support partners, developers, and customers without compromise. This approach underscores RAK Ceramics’ long-term commitment to reliability, customer confidence, and business continuity across the UAE and international markets.