ProfileTree launches Future Business Academy with free access for Middle East businesses

ProfileTree, a Belfast-based digital agency specialising in artificial intelligence training, has announced the launch of its Future Business Academy, offering free access to selected AI training modules for businesses across the Middle East. The initiative extends training programmes previously delivered to organisations in the UK and Ireland to companies operating in Gulf and wider Middle Eastern markets.

The programme is designed to provide practical AI training for small and medium-sized enterprises, with a focus on applied use rather than theoretical instruction. According to the company, the free-access model allows businesses to assess the relevance and usability of AI tools within their operations before committing to advanced or paid programmes.

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ProfileTree said interest from businesses in the UAE, Saudi Arabia, and neighbouring markets has increased over the past year, particularly from organisations seeking guidance on applying AI tools to everyday business functions. The Future Business Academy aims to address this demand by offering structured introductory modules covering areas such as AI-assisted content creation, automation workflows, and the use of conversational AI tools in business processes.

Training is delivered through virtual sessions designed to accommodate regional time zones. Participating businesses receive access to foundational learning materials and live instruction intended to support immediate application within their organisations. Registration requires verification that applicants are operating businesses, with the programme positioned specifically for commercial use rather than academic or personal experimentation.

Industry observers note that while Middle Eastern governments have invested heavily in national AI strategies and infrastructure, many small and mid-sized businesses continue to face challenges in translating policy frameworks into operational capability. ProfileTree’s programme is positioned within this context, with an emphasis on implementation-level skills rather than high-level awareness.

The Future Business Academy adopts a hands-on training approach, with participants working directly with AI tools during sessions. The company reports that this model has been applied across a range of sectors in the UK and Ireland, including professional services, retail, manufacturing, hospitality, and public sector organisations.

ProfileTree has previously delivered training and digital services to clients with operations spanning multiple regions, including the Middle East. The launch of the Future Business Academy marks the company’s first structured expansion of its training offering beyond its home markets. The virtual delivery format enables participation without the need for physical presence or local infrastructure.

The academy emerged from increased demand among ProfileTree’s existing clients for structured AI capability development alongside digital marketing and web services. Over time, the training division was formalised to operate independently while remaining aligned with the company’s broader digital services portfolio.

Training programmes have been delivered to a range of organisations, including public sector bodies and private enterprises. The methodology prioritises direct tool usage over extended theoretical instruction, encouraging participants to build workflows and processes relevant to their own operational needs.

The Middle East initiative will be assessed based on participation levels, completion rates, and feedback from participating businesses. ProfileTree indicated that further regional expansion may be considered depending on engagement and outcomes, while advanced and customised training options remain available for organisations seeking deeper AI integration.