Phoenix Homes shares insights on Dubai’s first-time buyer support scheme

Phoenix Homes has announced that buyer sentiment in Dubai’s real estate market remains remarkably strong, bolstered by the recent launch of the government’s First-Time Home Buyer Support Scheme. This new initiative, aimed at helping residents take their first step onto the property ladder, is expected to further fuel demand from end-users in the second half of 2025.

In its newly released Q2 2025 Dubai Real Estate Market Report, Phoenix Homes reveals that despite ongoing global uncertainty, Dubai’s property sector continues to demonstrate resilience and attract serious buyers. The report, which combines transaction data with buyer sentiment analysis, paints a positive picture of market momentum across both investor and end-user segments.

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"Despite speculation about a slowdown, the data clearly shows that Dubai remains one of the most stable and sought-after markets globally," said Nathan Kirkham, director at Phoenix Homes. "This isn’t just investor-led. We’re seeing real momentum from end-users and first-time buyers."

One of the most encouraging findings in the report is a 48 per cent year-over-year increase in mortgage activity. Phoenix Homes notes that the rise in smaller average loan sizes signals a shift toward genuine homeownership, with more first-time buyers entering the market. Even amid heightened regional tensions, investor confidence has remained strong, and off-plan villa sales have surged, particularly in the high-end segment of the market.

The real estate sector views the launch of the First-Time Home Buyer Support Scheme as a pivotal development. The initiative provides financial backing and improved access to the property market for residents aspiring to become homeowners. Phoenix Homes expects this move to significantly enhance end-user participation in the coming quarters.

Myles Bush, founder of Phoenix Homes — recently featured in Bloomberg and Finance World also shared his views on Dubai’s performance. "Dubai isn’t just weathering global storms; it’s benefiting from them," he said. "With the introduction of supportive government initiatives and a strong appetite from serious buyers, Dubai is setting a benchmark for property markets worldwide."

Phoenix Homes’ latest report affirms that Dubai’s real estate market continues to thrive on a foundation of sound policy, investor trust, and rising demand from new homeowners, positioning the city as a top destination for both local and international buyers.