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Legendary Kapil Dev joins Thriwe at Emirates NBD CEO Masters 2026
The Emirates NBD CEO Masters 2026 took place on Friday, 9 January 2026, at the Montgomerie Golf Club Dubai
- PUBLISHED: Wed 14 Jan 2026, 11:12 AM
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Thriwe, a leading technology-driven “benefits-as-a-platform” company, joined this year’s Emirates NBD CEO Masters 2026 as a Silver Sponsor on Friday, 9 January 2026, at the Montgomerie Golf Club Dubai, reaffirming its position as a trusted provider of loyalty and lifestyle benefits for corporates across the region. The Montgomerie Golf Club Dubai, located in Emirates Hills and renowned for its championship design, hosted the prestigious golf and networking event.
Senior executives, founders, investors, and government officials came together for a competitive golf tournament, followed by an exclusive networking evening designed to foster high-level business engagement.
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The presence of former Indian cricket captain Kapil Dev further elevated the event’s prestige. During the awards ceremony, Kapil Dev took the stage to share insights from his illustrious sporting career and presented trophies to the tournament’s top performers, making the occasion particularly memorable for attendees.
Speaking on the occasion, Dhruv Verma, founder and CEO of Thriwe, said:
"The CEO Masters remains a great platform for bringing together thought leaders from different sectors. At Thriwe, we are proud to support events where sport, business, and community converge. With a growing golf culture and world-class infrastructure in place, we are delighted to be part of a network that helps build meaningful business connections."
Along with numerous partners and local brands that contributed to the iconic CEO Masters experience, the event was sponsored by a prestigious group of companies, including Emirates NBD as the title sponsor.
Russell Yeomans, founder of Sport2Business Events (part of WPSL Services), commented on the event’s success, saying: "The Emirates NBD CEO Masters has grown into one of the most respected events on our annual calendar. The response from the business community continues to motivate us to set even higher standards each year. The 2026 edition was no different, and we were delighted to welcome Kapil Dev and continue our long-standing collaboration with Thriwe, which has played an integral role in enhancing the participant experience. We are now working with Thriwe to globalise the CEO Masters. Following events in Kenya and Mauritius in 2025, we plan to host additional CEO Masters events in India, Indonesia, and the UK in 2026."
The CEO Masters 2026, powered by Thriwe, once again highlighted the strong synergy between sport and business in the UAE. With world-class facilities, distinguished guests, and seamless organisation, the event has set the tone for an exciting year ahead of golfing and leadership gatherings.
For more information, visit: https://thriwe.com/