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Kinder Joy's new app for kids

Published: Sat 20 Feb 2021, 12:01 PM

Last updated: Sat 20 Feb 2021, 2:16 PM

An immersive new edutainment playing experience is now available across the region. Applaydu, a free edutainment mobile app, merges the physical and digital worlds to bring to life Kinder Joy's fun universe of discovering and imagination.

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Dedicated to children from four to nine years old, it includes edutainment mini-games, augmented reality experiences, visual arts and crafts, storybook builder and bedtime stories. Download and open the app; scan the leaflet inside the product to unlock the digital toy; and play (Learn, Play and Imagine) with the unlocked digital game.


Oxford University's Department of Education helped Kinder's development of the app, aimed at helping children's progression by creating and developing a game that utilises and develops cognitive skills including mathematics, motor skills, reading and writing, and memory. To develop the app, Kinder also partnered with Gameloft, a leader in the creation of gaming experiences for brands. The new Applaydu mobile app also provides a family-friendly, safe and controlled environment, free of ads and in-app purchase, as well as parental control features such as activities reports and adaptive difficulty. Download for free from the App Store or Google Play.


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