John Aaron insists on presenting an authentic brand persona while building your network

Published: Tue 12 Oct 2021, 10:21 AM

The term ‘networking’ is commonly used within the business world, but what does it actually refer to? Put simply, ‘networking’ describes the process of creating connections and relationships within your chosen industry. The overall aim of networking is to help you create a reliable environment that you can use as a supportive resource as you build your career. Real estate investor John Aaron feels that networking is essential for reaching the level of clientele that you deserve.

Networking, Aaron shares is one of the most important skills that an entrepreneur can master. He explains that it goes far beyond drinks receptions and industry seminars, networking is the foundation on which you will build your entire business persona. Your business persona, Aaron explains, is the personal brand that you create to represent yourself to potential networking contacts and clientele, and it is therefore, essential to take the time to cultivate it. However, Aaron stresses that your business persona should be entirely authentic; personal branding doesn’t mean that you project a fake image of yourself. Genuine networking happens when you understand your product or service fully, and you know exactly what your ideals and goals are.

Aaron explains that consistent and strategic networking is the most effective way to finding impeccable clientele for your business. He further adds that networking can also give you a think-tank of experienced people that can offer support as your business grows. Furthermore, it is also a great tool for trend casting, because if the peers in your industry have caught on to a new trend, you will hear about it. Overall, Aaron says that the most beneficial result of networking is putting you and your business in the perfect position to find the clientele that you deserve. Aaron elaborates on this saying, “Networks are communities, and communities are built on trust and respect. If you become part of a network, then you will gain the trust of your prospective clientele.”

Aaron is the founder of the Aaron Organisation, which is a real estate investment company established in 2012. Within its first four years, the organisation flipped over 200 single-family homes in the tri-county area of South Florida. Aaron shares that he wouldn’t have reached the success that he has within his career without trusting in the power of networking.

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