Jaleel Holdings adopts region’s first fleet management app

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Published: Sat 9 Jan 2021, 11:58 AM

Last updated: Sat 9 Jan 2021, 2:02 PM

Jaleel Holdings, a UAE-based investment company, announced the implementation of a sales force automation programme in partnership with Softland India. With this programme, Jaleel becomes the first wholesale business in the region to adopt the latest Android mobile app technology for field operations and vehicle fleet management. 

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Jaleel Holdings operates the region’s largest wholesale business and distribution of FMCG products, commodities, fresh fruits, and vegetables.


Barato Software Solutions, a subsidiary of Softland India in the UAE, introduced the latest digital tool to the IT infrastructure of Jaleel Holdings aimed at transforming the daily distribution processes, which provides full control over the operations and helps to get a 360-degree view of the field activities of the salesforce.

Sameer Mohamed, managing director of Jaleel Holdings, said: “It is imperative for us as a major wholesaler and distributor in the region, to digitalise our operations and remodel ourselves. This will keep us ahead of competition with increased productivity and new services. We are happy to implement Softland solution in Jaleel Holdings aimed to enhance our field operations and offer better service to our customers.”


K Vinod, executive director at Softland India, added: “This will enhance their day-to-day activities with van sales, billing, merchandising and so forth. The solution comprises of web-based backend application with an array of custom features for operations covering customer activities like order booking, billing, sales returns, payment collection, promotions and product and customer surveys.”


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