Introducing CANÉZA as the visionary behind a $1bn legacy launches a new era of modern perfumery

Marking a defining moment in the evolution of regional perfumery, Canéza, a new fragrance house born from the creative lineage of Rasasi, officially launched at Beautyworld Middle East 2025. The debut introduces 22 meticulously crafted perfumes that embody modern sophistication, artisanal craftsmanship, and a vision to make luxury truly accessible.

Founded by Anis Abdul Razak Kalsekar, co-owner of Rasasi Group and the creative mind behind some of the region’s most iconic fragrances including Hawas, La Yuqawam, Boruzz, and Wisam. Canéza is a culmination of decades of olfactory mastery. The new brand bridges heritage and innovation, offering consumers an elevated yet attainable fragrance experience that mirrors global luxury standards.

Recommended For You

Gaza families still without electricity despite ceasefire

Dubai: Indian teen dies after falling from building while taking photos

Twinkle Khanna returns with 'Mrs Funnybones' sequel after a decade

The illusion of access: 94% of stocks are missing from your app

Tommy Fleetwood Academy expands to Abu Dhabi, elevating golf development in the UAE

 

“In my years at Rasasi, I’ve witnessed both ends of the perfume spectrum mass fragrances that compromise quality and ultra-luxury scents beyond reach. Canéza was created to redefine that balance,” says Kalsekar. “It’s about taking the craft and artistry of fine perfumery and making it accessible to those who appreciate authenticity, quality, and design.”

The Canéza portfolio includes flagship fragrances such as Uomo and Gold, alongside signature collections like Iconic, Velvet, Mezmar. Each fragrance reflects European perfumery excellence fused with contemporary sensibility from vibrant citruses and spices to warm woods, musks, and florals. Designed for both men and women, the compositions are long-lasting, ethically sourced, and IFRA-compliant, catering to a new generation of conscious consumers.

Canéza’s philosophy Modern Luxury, Made Accessible extends beyond its formulations. Every element, from the weighted glass bottles to the minimalist yet tactile packaging, has been crafted with precision and purpose. The brand’s commitment to sustainability includes responsible sourcing and recyclable materials, aligning luxury with ethics.

As a digital-first brand, Canéza will be available through caneza.com, leading e-commerce marketplaces, and select partner stores in the UAE, GCC, USA, and Latin America from December 2025, with Phase 2 expansion into Europe, India, Russia, and Southeast Asia planned for 2026.

With its debut at Beautyworld Middle East the region’s largest stage for beauty and fragrance innovation. Canéza signals a new era of perfumery, where heritage meets modernity and luxury becomes a language of personal expression.