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From glamorous ramp to grand rewards: Index Exchange’s ‘Win A Million Season 4’ is winning hearts with its dazzling ‘JALWA’
A spectacular campaign filled with fashion, festivity, emotions, aspirations, life-changing rewards, and dreams coming true
- PUBLISHED: Thu 18 Sept 2025, 5:57 PM
Index Exchange proudly launches Win A Million — Season 4 (WAM), powered by JALWA — a spectacular campaign that combines fashion, festivity, and rewards that can transform lives. More than an annual tradition, WAM is a heartfelt celebration of the dreams and aspirations of the expat community — the very heart of Index Exchange’s brand story.
In an electrifying collaboration with ZEE TV, Index Exchange presents JALWA— a groundbreaking reality fashion series that transforms everyday individuals into stars. With high-energy challenges, dazzling runway moments, and inspiring personal stories, JALWA goes beyond fashion to embody confidence, courage, and celebration.
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This season, WAM participants who send money to India and Nepal through Index Exchange stand the chance to win INR 1 Million, NPR 1 Million, 16 air tickets, and a brand-new SUV car. Winners will also receive a once-in-a-lifetime opportunity: a wild-card entry to walk the glamorous JALWA runway, powered by ZEE TV.
"The synergy between WAM and JALWA creates a stage for empowerment and recognition, not just rewards," said Syed Abdus Salam, COO of Index Exchange. “It’s about shining a light on untold stories."
The campaign runs until October 30, 2025, with highlights broadcast on Zee Connect and across Index and ZEE’s social media platforms. Contestants aged 18–60 can register by sending “JALWA” via WhatsApp to 600 570 009 or by signing up at any Index Exchange branch in the UAE.
"JALWA is about your look, your rules, your way,” said Mir K Rasool, chief business officer of Index Exchange. "It’s about owning your identity, celebrating individuality, and creating a style statement that is unapologetically yours. It is the confidence to design your own presence, the freedom to express emotions through fashion and flair, and the courage to shine in your own light. Jalwa is more than a platform, it is a stage for dreamers and creators to showcase their talent, embrace their uniqueness, and let their true selves sparkle with glamour and pride. It’s not just about flair - it’s about the art of being you, and wearing that identity with pride."
Stay tuned by following Index Exchange’s social channels and experience the glamour, excitement, and life-changing possibilities of WAM Season 4 powered by JALWA.
For media or customer inquiries, please contact Customer Service at 600 570 009 or visit www.indexexchange.ae.