Home Centre, a leading furniture and furnishings retail brand in the Middle East, believes that every home has its own unique story to tell. To bring this purpose to life, the brand has launched pioneering and thought-provoking initiatives, such as its well-known and multi-award-winning 'A Dad’s Job', recognising and celebrating Arab single mom's.
This year, working with Publicis Groupe and Leo Burnett Middle East, Home Centre has chosen to again address and provide support to families and homes for an untapped and unspoken topic in the Middle East, via a new initiative titled, 'The Homecoming'. A short story, titled 'Falling in love' has launched the initiative.
Activating its purpose of giving every home its own unique story to tell, Home Centre becomes the first brand to ever talk about adoption or fostering in the Middle East, shedding light on the need for loving homes and caring families for the many orphans in the region.
A digital platform launched in November 2022 shares knowledge and content around the topic of adoption or fostering from a well-known psychologist and a well-reputed legal advisory. The platform also provides links to organisations one can contact to learn more about adoption or fostering across the region. Famous influencers who have adopted as well as TV shows will be joining in to support the initiative. Additionally, a unique art exhibition will also be telling stories of children who are without a family or a home.
To know more about the initiative, please visit thehomecoming.me
Watch the film here
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With a diverse audience and speaking panel, the event focused on eloquently narrating extraordinary stories of ordinary women