TSUNAGARU TOWEL scores big at Baseball United’s Dubai debut

Dubai’s first professional baseball league, Baseball United, opened its inaugural season on November 14, introducing a new rally-towel culture to the region through TSUNAGARU TOWEL, produced in Imabari, Japan—one of the world’s most renowned towel-making hubs.

Manufactured exclusively for Season One, the towels quickly became a highlight of the game-day experience. Thousands of spectators at Baseball United Ball Park have been seen waving them during key moments, creating a unified visual display that has energised fans and elevated the stadium atmosphere.

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Made from 100% cotton and crafted under Imabari’s strict quality standards, TSUNAGARU TOWEL delivers high absorbency, quick-dry performance, and durability well suited for outdoor cheering. Four team designs — Arabia Wolves, Mid East Falcons, Mumbai Cobras, and Karachi Monarchs were released alongside a league edition. All designs are exclusive to Season One, with no restock planned.

International interest has also been notable. In Japan, despite late-night broadcast hours due to the time difference, more than 6,000 viewers tuned in simultaneously, signalling growing global attention for the new league.

Fans in the UAE can purchase the towels at the stadium’s merchandise booth, while regional supporters can access the limited collection via Amazon and Namshi.

As Baseball United’s inaugural season continues through December 14, TSUNAGARU TOWEL is set to remain one of its most memorable symbols, blending Japanese craftsmanship with Dubai’s emerging professional sports culture.