Global fitness revolution: Extreme Fitness Academy debuts in Dubai

The Extreme Group of Companies has officially launched Extreme Fitness Academy International (EFA) at a grand ceremony held at the luxurious Marriott Resort on Palm Jumeirah, in a monumental move set to redefine the landscape of fitness education. The event marked a pivotal moment not only for Dubai’s booming wellness sector but also for global fitness education, as EFA steps onto the international stage with ambitious goals and a transformative vision.

The launch event drew a constellation of global fitness luminaries, whose presence underscored the significance and credibility of the initiative. These iconic figures from various corners of the world lent their voices and support to the mission of EFA, creating a world-class educational ecosystem for fitness professionals.

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The gathering served as a powerful convergence of knowledge, inspiration, and shared passion for health and human performance, signaling the birth of a global fitness education movement rooted in Dubai. Anis Binous, Jasim, Essa Obaid, Naser Mirza, Al Madani, along with several other prominent figures from the fitness world, attended the grand opening of EFA and wished good luck for EFA AND UPCOMING Extreme PRO.

Jiju MK, founder and president of the Extreme Group of Companies addressed the audience and shared the journey behind the creation of EFA International: “As someone who comes from the fitness fraternity, it has been my long-standing vision to create a platform that delivers the right education to aspiring fitness professionals. EFA International is that dream realized - offering science-based, globally certified programmes that empower students to build meaningful careers in fitness.”

His words captured the essence of the Academy’s mission - bridging the gap between passion and profession, and between aspiration and achievement, through a well-structured, credible education system.

EFA International positions itself at the forefront of fitness education by offering internationally recognised certifications, including:

• Level 2 Gym Instructor.

• Level 3 Personal Training Diploma. 

These programmes are accredited by leading global institutions, ensuring graduates are equipped with the knowledge and skills to operate at the highest level anywhere in the world. This commitment to quality sets a new benchmark in the region and opens up vast career opportunities for students in the health and wellness sector.

In a major announcement during the event, MK unveiled EXTREME PRO INDIA - a prestigious bodybuilding championship designed to showcase top talent from across the Indian subcontinent. This high-caliber competition will provide a professional platform for emerging athletes and established champions to shine, as the Extreme Group expands its reach into competitive fitness and bodybuilding.

This initiative is poised to energise India’s fitness scene, offering athletes exposure, recognition, and the infrastructure to compete at international levels. Extreme Pro Show is bringing massive cash rewards and tons of amazing prizes for the champions. The launch of Extreme Fitness Academy International marks more than just the opening of a new institution - it represents a bold leap forward in shaping the future of fitness education.