Eternal Runway redefines Dubai fashion with inclusive showcase
The gala welcomed over 300 distinguished guests, including top fashion buyers, influencers, media professionals, and key dignitaries
Published: Fri 11 Jul 2025, 11:09 AM
The fashion industry witnessed a landmark moment with the successful launch of Emirates Luxury Show – Eternal Runway on July 4, 2025, at the Marriott Al Jaddaf, Dubai, setting a bold new precedent for style, innovation, and purpose. Curated by Emirates Holding Group and Moda Orama Ventures Pvt. Ltd (MOVe), with strategic support from Rose Merc Ltd, the invite-only event seamlessly blended fashion, business, and real estate under one visionary platform.
More than just a runway show, Eternal Runway served as a powerful statement of transformation. With a sharp focus on inclusivity, sustainability, and age diversity, the event shattered industry stereotypes and ushered in a new era of conscious fashion.
A standout segment saw senior models (aged 50+) taking the spotlight, confidently walking the ramp and redefining beauty standards beyond age. Equally impactful was a sustainable collection crafted from pre-loved denim and upcycled fabrics — a compelling testament that fashion can be both ethical and elegant.
The gala welcomed over 300 distinguished guests, including top fashion buyers, influencers, media professionals, and key dignitaries such as Dr Mohd Saeed Al Kindi, former UAE minister; Yaqoob Al Ali from the Office of Sheikh Juma bin Maktoum; Bu Abdullah, chairman of the Bu Abdullah Group; and Rizwan Sajan, chairman of Danube Group.
With impeccable execution by the Emirates Holding Group’s production team and the creative direction of MOVe, the event set a new benchmark for luxury fashion presentations in the region.
Following its resounding success in Dubai, Eternal Runway is poised to take the Middle East by storm, with upcoming editions scheduled in Oman, Qatar, Bahrain, Kuwait, and Saudi Arabia, further expanding the platform’s transformative influence.
Vaishali Parkar Kumar, executive director of Rose Merc Ltd., said: "Our investee ventures, Emirates Holding Group and MOVe, are raising the bar for value-driven, future-facing fashion. The success of Eternal Runway is a strong indicator of where the industry is headed — more inclusive, more responsible, and more visionary."