EDS introduces new digital platform for UAE outdoor advertising planning

EDS has launched OutdoorAdvertisingUAE.com, a new digital platform designed to consolidate outdoor advertising options across the UAE into a single, structured resource for advertisers and media planners.

The platform brings together information on out-of-home (OOH) formats available nationwide, including billboards, unipoles, bridge banners, MUPIs, digital screens, transit media, airport placements, metro assets, lamp posts, hoardings, mall displays, cinema advertising, taxi branding, and bus media. By aggregating data from diverse suppliers and locations, the platform aims to simplify early-stage campaign discovery and reduce the complexity traditionally associated with planning OOH in the UAE.

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According to EDS, the initiative addresses long-standing fragmentation in the market, where media assets are managed by multiple vendors operating under varied municipal and regulatory frameworks. As urban development, population growth, and mobility trends continue to expand the reach and impact of OOH channels, advertisers increasingly require tools that offer clearer visibility and streamlined planning workflows.

OutdoorAdvertisingUAE.com provides format overviews, emirate- and city-level listings, planning guidance, and a standardized inquiry system to help users identify suitable media options aligned with geography, audience movement, and campaign objectives.

Industry analysts note that similar aggregation models are gaining prominence globally as media planning becomes more data-driven and time-sensitive.

Rachna Agarwal, director of EDS, said the platform was built in response to recurring challenges faced by advertisers. "Outdoor advertising remains a widely used medium across the UAE, but planning often involves multiple touchpoints. The objective was to create a more structured way for advertisers to review available options before engaging with suppliers," she said.

Manish Gupta, CEO of EDS, added that the launch reflects broader shifts in the industry. "As planning cycles accelerate, there is greater emphasis on centralised tools that support faster decision-making and reduce operational complexity. This platform aligns with that direction," he said.

Designed for agencies, SMEs, large corporates, multinational brands, government entities, and event organisers, the platform supports a wide spectrum of campaigns — from localised activations to multi-emirate launches, seasonal promotions, and national outdoor initiatives.

By providing a unified reference point for formats and locations across all seven emirates, OutdoorAdvertisingUAE.com introduces greater consistency, visibility, and accessibility to the UAE’s evolving OOH landscape.