Al Adil Trading Co LLC, one of the UAE's leading names for Indian foodstuff, has enhanced their product portfolio with a wide range of eco-friendly products to make this year's Holi celebrations eco-friendly. Dr Dhananjay (Jay) Datar, chairman and managing director of Al Adil, has a wide range of products that are eco-friendly. "The social commitment of people across diverse sectors has made us come out with a product portfolio that caters specifically to environmentally conscious people. At Al Adil, we are always at the forefront when it comes to social responsibility. This is yet another gesture from our side to make this world a better place to live in," he added."The festival of Holi is always associated with colours. We have an exhaustive range of organic colours that help prevent any damage to skin and hair. We understand that chemical colours, especially metallic colours should not be used since they damage the skin as well as hair and the effects can be dangerous. Our organic and herbal colours like vegetable colours, turmeric, those made from flower and fruit extracts, are safe and people can enjoy them without causing any harm to themselves. These colours are harmless and can be easily washed off," he pointed out. Outlining the foodstuff range, Dr Datar stated that they have introduced a whole range of organic foods to meet the growing demand for high-quality Indian foodstuff that takes into account the need for a healthy diet option. "We have worked out this aspect and we are now able to offer a wide range of organic products without burning a hole in the consumers' pockets. With this initiative, we try to reach out and provide assistance in a manner that we can. We do not do this to enhance our business, we do it because we feel it is our responsibility. We have laid down very stringent quality norms and there is no compromise towards that. Our stringent quality control measures have helped us win numerous awards and recognition from nationally- and internationally-acclaimed bodies," added Dr Datar.
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