Brands4U sets trend

Published: Sun 14 Feb 2021, 5:34 PM

Last updated: Sun 14 Feb 2021, 7:37 PM

Concept Brands Group, home to luxury brands, is now operating its own headquarters in Dubai World Central (DWC), right next to the Expo 2020. The Concept Big Brands Carnival is a unique shopping destination where premium brands are available at affordable prices.The new headquarters has resulted in synergy like never before.

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The online division and the retail division are being op-erated and managed centrally. Founder Vijay Samyani said: “It is an absolute pleasure to watch its base be built from scratch. It is moments like these that gets me going and helps me to achieve even more down the road.”The company is renowned for changing the retail land-scape, with carefully analysis and understanding the de-mands of shoppers.


Following its introduction in 2017, it has made its way to being a staple name when it comes to shop-ping and revolutionised outlet shopping. Brands4u has over 12 stores across the UAE and was named the fastest growing luxury retail chain in the UAE in 2019. “I think it is a great opportunity now for Brands4u to expand in the region. With proposals from countries like Saudi Arabia, Ku-wait, Bahrain and Oman, GCC expansion plan will be in effect very soon,” said Samyani.


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