Balkrishna Industries (BKT Tires), one of the leading global players in the off-highway tyre market has announced that it will be sponsoring seven teams in the upcoming season of Indian Premier League (IPL) 2021. The conglomerate is known to be a giant force steering all major sporting events in the world and cricket is no different. The season marks BKT's first collaboration with Royal Challengers Bangalore and the second consecutive partnership with the remaining six teams. BKT Tires has been actively championing the game of cricket on a huge scale even on a global level. The firm has upgraded its association with KFC Big Bash League (BBL) in 2020 from a league supplier to a league partner. It has been associated with the biggest cricketing event in Australia for three consecutive years and continues to promote its passion for sports. Whether cricket, football, or Monster Jam - BKT Tires loves sports because it fully reflects its corporate philosophy: commitment and determination, the joy of achieving goals, the feeling of satisfaction and contentment when being rewarded for all efforts aiming at always higher and greater ambitions."We are elated to be a part of this huge cricketing event that is known to bind our entire nation, for yet another season, after key-collaborations with the big-gest global leagues. We are sure that this will be a time of growing greatly together, as we all unite to celebrate one of the most popular sporting events of our times," states Rajiv Poddar, joint managing director of BKT Tires.