Binghatti and Mercedes-Benz launch world’s first Mercedes-Benz branded city in Dubai

In a landmark collaboration bridging global real estate and luxury automotive excellence, Binghatti Developers, Dubai’s largest and fastest-growing property developer, and Mercedes-Benz, the world-renowned luxury automotive brand, have announced the launch of Mercedes-Benz Places – Binghatti City, the world’s first Mercedes-Benz branded city, with a total investment value of Dh30 billion.

Building on the international success of Mercedes-Benz Places Dubai, this visionary project marks the second branded residential collaboration between Binghatti and Mercedes-Benz. It also represents a major milestone for Binghatti, introducing Binghatti City as the first fully master-planned community in the developer’s history.

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Located in Meydan and spanning more than 10 million sq ft, Mercedes-Benz Places – Binghatti City is set to become one of Dubai’s most ambitious urban developments. Conceived as a multi-tower branded city, the master plan integrates an exclusive collection of Mercedes-Benz branded residential towers within a cohesive, future-ready urban ecosystem. The development brings together luxury living, mobility innovation, and Mercedes-Benz’s iconic Sensual Purity design philosophy under a strong, community-centric vision.

Envisioned as a self-sustained “city within a city,” the development offers a fully integrated lifestyle experience. The master plan combines luxury residences with cultural and leisure districts, retail boulevards, parks and green corridors, mobility hubs, wellness and sports zones, as well as dining, entertainment, and community spaces.

The result is a complete urban environment designed to deliver comfort, convenience, connectivity, and access to nature — all within walking distance while upholding uncompromising design excellence and refined living standards.

Commenting on the partnership, chairman Muhammad Binghatti said:
"Partnering once again with Mercedes-Benz is a testament to our shared values of excellence, precision, and timeless design. Mercedes-Benz Places – Binghatti City represents a world-class urban experience where luxury and innovation converge to create a true city within a city. This master-planned development will stand as one of Dubai’s most distinguished destinations and a powerful symbol of elevated living."

The landmark signing ceremony was held at the Mercedes-Benz Museum in Stuttgart, Germany, between Muhammad Binghatti and Mathias Geisen, member of the board of management of Mercedes-Benz Group AG, Marketing & Sales, officially marking the start of this second collaboration. The project is scheduled for its official launch on January 14, 2026.

Reflecting the shared ambition behind the project, Mathias Geisen commented: "Creating extraordinary experiences for our customers is at the core of who we are. With Mercedes-Benz Places – Binghatti City in Dubai, we are taking this promise to an entirely new level, shaping destinations where our brand becomes something you can truly call home."

At the heart of the development lies Mercedes-Benz’s Sensual Purity design philosophy, shaping both the architectural expression and the lived experience of Binghatti City, and reinforcing its position as a new global benchmark for branded urban living.