Apparel Group launches plant-powered shoes with Zen Running Club

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Published: Sat 25 Feb 2023, 9:00 AM

Apparel Group’s home-grown sustainable athleisure wear brand F5 Global, joins forces with Dutch brand, Zen Running Club to launch the UAE’s first-ever running shoes made from plants. The shoes merge style, performance, and sustainability to attract the modern runner, solely on the runners and their lifestyle.

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This is F5 Globals’ first international collaboration, introducing a new product category within the brand — plant-based footwear. “Sustainability is at the core of our businesses. We want to design products that help people in the region to build a sustainable fashion culture for themselves,” says Sarisha Ved, founder of F5 Global. ZRC’s co-founders are footwear industry veterans and have designed shoes that are completely vegan and made using sugarcane, rubber, and eucalyptus. The styles are both lightweight and well-cushioned and have features of sock-like uppers with a snug fit and rocker midsoles meant to propel the runner forward.

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