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Kohli wants pink-ball marketing buzz

Reuters/Kolkata
Filed on November 25, 2019
Virat Kohli

Kohli suggested measures such as allowing school students to interact with players during breaks as a way to further engagement with fans

India's maiden pink-ball match lasted a little over two days but the buzz surrounding the event proved that proper marketing is essential for the future of Test cricket, said captain Virat Kohli.

India's board has often been accused of neglecting the longest format of the game, which has been losing fans to limited overs cricket around the world, but there was no doubt about the BCCI's commitment to the day-night Test against Bangladesh in Kolkata.

"I think it is very, very crucial to market Test cricket like we do for T20 or one-day cricket," he said after his team's victory.

"If there's enough buzz created around Test cricket, then there will be a lot more keenness to come to the stadiums."

Kohli suggested measures such as allowing school students to interact with players during breaks as a way to further engagement with fans.

 


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