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Kalyan Jewellers releases four-level assurance plan

Filed on February 11, 2020
Kalyan Jewellers releases four-level assurance plan
Enjoy free lifetime maintenance of ornaments purchased at any of Kalyan Jewellers' 144 showrooms, globally

Kalyan Jewellers, one of India's largest and most preferred jewellers, has announced the Middle East launch of its four-level assurance initiative.

Kalyan Jewellers, one of India's largest and most preferred jewellers, has announced the Middle East launch of its four-level assurance initiative.

This one-of-its-kind initiative, reinforces the brand's commitment towards offering only the very best to its loyalists. In keeping with the legacy of trust associated with the brand, Kalyan Jewellers will even be offering patrons the four-level assurance certificate and is committed to providing free lifetime maintenance of ornaments purchased at any of their 144 showrooms, globally.

The 'product information' section under the plan clarifies that customers are charged gold rate only on the net weight or the value of the gold used, after deducting the weight of other materials like wax/lac, black wax powder, thread, spring, glass enamel, plastic, silver foil, wood, etc, from the total weight of the product. In addition to this, the certificate also guarantees and enables the customers global exchange and global Buy-back of jewellery purchased across Kalyan Jewellers stores.

T S Kalyanaraman, chairman and managing director, Kalyan Jewellers said: "At Kalyan Jewellers, customer satisfaction has always been our top priority. Our aim is to safeguard consumer rights and provide a service-backed customer experience with additional services through this unique initiative.

"The four-level assurance plan has received phenomenal response in India, and we are hoping that the consumers in the Middle East will also receive this well and reap its benefits."

The four-level assurance certificate is applicable across all Kalyan Jewellers showrooms starting January 2020.

Existing customers can walk into any Kalyan Jewellers showroom with their jewellery to have them re-evaluated and get four-level assurance stamped. A similar certification has already been implemented for diamonds and gemstone jewellery by the brand.


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