Dubai expat becomes millionaire selling pudding

Dubai - How a woman got her sweet taste of success.

A Filipina who used to be an expat in Dubai is now living the life of a millionaire by selling crème caramel, and nothing else.
According to Entrepreneur Philippines, former Dubai-based expat Princess San Diego ventured into 14 different businesses before she found success selling leche flan (caramel pudding). Before that, she tried selling barbecue, opening a restaurant and even selling gadgets online. Despite her best efforts, those ventures failed.
What was to become her most profitable venture came when she least expected it. While in her kitchen, she experimented with mixing Japanese matcha (green tea) into leche flan. The result was a dish that went viral after she shared the creation online. She then started to receive inquiries about the dish and it was in that moment where she decided that this would be her next business venture.

She started off only selling 25 tins but by the end of 2016 she was already earning 20,000 pesos (Dh1,300 approx) every single week. After this, she partnered with several resellers to get reach more customers. This resulted in earnings amounting to 40,000 pesos (Dh2,700 approx) not per week - but for ever reseller she has collaborated with.

She earned her first million from selling caramel puddings last year. "Last year, I earned my first million from the business," San Diego said during a franchising event held in the Philippines. It was also during this event when she unveiled her plans to open her own café and take a gander at selling pastries.

• UAE
• Dubai
• Philippines