India's Tea Valley forays into ME region

Mani Nair, head of marketing at Eurostar Group and Abid Rahman, chief operating officer of De Diet Chef India at launch of Tea Valley at Gulfood 2019. - Supplied photo

Tea Valley, an Assam tea brand from De Diet Chef India, has made debut at GulFood 2019 marking its foray into to the Middle East market with the world's widest ever range of tea blends for the international tea lovers, aimed at catering to a growing interest and trend towards specialty tea market in the region.
Tea Valley also hosts the Tea House zone at Gulfood 2019, which concludes on February 21 at Dubai World Trade Centre. Eurostar Group, leading business conglomerate in the Middle East, is associate business partner of Tea Valley in the region, and the brand is currently finalising its channel partners across GCC markets.
Abid Rahman, chief operating officer of De Diet Chef India, said, "We are pleased to foray into the Middle East with the widest range of the finest, richest and most affluent tea blends ever in the global market. We are presenting it at Gulfood, considering the fact that Dubai is positioned as the centre of tea-trading activity in the world for the tea producers and growers and big markets in the West. The brand is planning to set up its manufacturing and blending facility in the UAE this year."
The brand unveiled its 12 award-winning fine craft tea ranges - black, green, herbal and ice-teas and offerings - premium/ original; popular/ royal and mass/ classic. Tea Valley's original black tea has three variants - Darjeeling tea, premium Assam tea and English breakfast tea. The green tea offerings are available in flavours like honey and lemon, Tulsi, mint and the original green tea. The brand also offers a series of herbal teas that helps digestion, immunity, reduce stress, improve energy and relieve from cold and cough.
Mani Nair, head of marketing at Eurostar Group, said: "We are happy to introduce Tea Valley to the Middle East market. Tea lovers across the region can now enjoy the rich flavors of their favorite beverage with Tea Valley tea blends sourced from the finest tea gardens in India's Assam. We bring a variety of premium original and herbal infusions preserving their taste, freshness and quality. Tea Valley hosts the Tea House zone at Gulfood reiterating its belief that gatherings revolve around tea bring people together and enjoy candid conversations with friends and family." - business@khaleejtimes.com