Inaugural Abu Dhabi Beauty Week next month

Will run from February 4 to 14 and include product launches, exclusive promotions, masterclass events by celebrities and experts


A Staff Reporter

Published: Sun 17 Jan 2021, 2:22 PM

Last updated: Sun 17 Jan 2021, 2:24 PM

Launched to celebrate Abu Dhabi’s growing importance in the global beauty industry, Abu Dhabi Beauty Week aims to become the Middle East’s leading consumer beauty event. Organised by the Department of Culture and Tourism Abu Dhabi, the 11-day festival will feature brands such as YSL Beauty, Valentino, Charlotte Tilbury, Serge Lutens and others and will take place in the Emirate from February 4 to 14.

A number of leading global beauty brands have confirmed their participation. Events also include product launches, interactive experiences, and masterclasses by international celebrities throughout the week.

“Abu Dhabi Beauty Week is designed to appeal to anyone with a passion for the beauty sector, while working to enhance the emirate’s appeal and further boost Abu Dhabi’s diverse retail offerings,” said Ali Hassan Al Shaiba, Executive Director of Tourism and Marketing at DCT Abu Dhabi. “We are confident that this new concept is destined to become a regular Retail Abu Dhabi calendar event, which will utilise unique brand activations to create a true celebration of the global beauty sector right here in Abu Dhabi.”

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