Have a cupcake

Have a cupcake

Not that weneed an excuse to drop by Hey Sugar Bakeshop. But their recent collaboration with UAE based environmental platform Goumbook this Earth Day 2013 has us salivating for all the right reasons.



The store will grow a cupcake tree in the window of their Village Mall Outlet through the month of April. Customers will have a chance to donate the value of a cupcake to the cupcake tree with each purchase. With every donation, the beautifully frosted butter-icing tree will bloom as the talented chefs draw one of Hey Sugar’s delicious cupcakes, including the signature red velvet, chocolate and vanilla, onto the window.

The bakeshop will donate all proceeds of the cupcake tree to the Give a Ghaf Tree Program by Goumbook.


More news from In The City