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Dubai International Horse Fair delivers a boost for region’s industry
DUBAI — The sixth edition of the Dubai International Horse Fair (DIHF), the Middle East’s leading equine exhibition, drew to a close with reports of successful business deals and potential partnerships for many of the more than 200 exhibitors, a press release said.
The three-day event, which ran from March 18 – 20 at the Dubai International Convention and Exhibition Centre (DICEC), attracted exhibitors from more than 30 countries around the world who showcased the latest equipment, products and services to the Middle East’s booming equine industry.
“The Dubai International Horse Fair has gained a large and loyal following of both exhibitors and visitors in just six years and we are delighted that the show delivers tangible benefits for all,” said Abdulla Qassem, Board Member - Higher Organising Committee of Dubai International Horse Fair and Dubai International Arabian Horse Championship.
“The Middle East equine industry is well developed and offers excellent opportunities for international companies wishing to expand their markets.”
Companies making their debut at this year’s show included the renowned Argentinean fashion brand La Martina, specialists in a wide array of world class polo fashion products and a recent arrival in the Middle East.
Ayman Hanbali, Marketing Manager, La Martina said: “Our objective was to widen our exposure within the leading equine hub that Dubai has become and the Dubai International Horse Fair was the means to do this.”
With peak performance a top priority for horses nutritional feed supplements and healthcare companies enjoyed brisk business during the show.
Michael Reay, Middle East director for Equine Products UK. Ltd, industry leaders and pioneers in the development of nutritional products and supplements, commented on the “good attendance by visitors from around the Gulf, and the high calibre of enquiries received.”
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