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'Star Wars': The force has awakened fans in Dubai
Dubai - Star Wars has attracted generations of loyal fans ever since the first film arrived in 1977, introducing the world to The Force, Jedi knights, Darth Vader, Wookiees and two clever droids, R2-D2 and C3PO.
In UAE, cineplexes report the hype is such that the movie is setting records for pre-opening ticket sales.
Ashleigh Potts, Marketing Manager - VOX Cinemas said, "The response for Star Wars at VOX Cinemas has been phenomenal. We opened advance tickets on October 25, and we have had a huge response with most of the first shows of the film being completely sold out. Ticket sales for Star Wars in 4DX, IMAX with Laser and THEATRE by Rhodes have been extremely popular which goes to show that customers are keen to experience the unique ways of watching this eagerly anticipated blockbuster- all of which are exclusive to VOX in the region."
Vox cinemas is further bolstering the frenzy with Star wars goodies. "Customers who purchase Star Wars tickets in advance will receive a movie poster," Potts added.
"Interestingly, Star Wars has also reported the highest number of advanced bookings in the history of Reel Cinemas. Although this does also correlate to a growing trend of people who prefer to book movies in advance."
Elated fans in Dubai are watching the clock tick down towards Thursday, with many saying they are more than ready for the wait to be over.
Speaking to Khaleej Times, Saira Ansari, a Dubai-based Communications Professional, said, "I am very excited about seeing the new Star Wars film and the months of teasers and promotions have really reached a fever pitch. As a surprise gift, my colleagues at work bought me and a group of others tickets to the screening and also gave me material to go with it - a star mug that has constellations light up when I drink tea and a Darth Vader card!"
Meharban Singh Gadh, who works at a real estate firm in Dubai said, "I can't wait to see the Force Awakens! It's about time we got another Star Wars movie. Let's hope the franchise does well under Disney's umbrella!"
As of January, Emirates will be making Star Wars: A New Hope (1977), Star Wars: The Empire Strikes Back (1980), Star Wars: Return of the Jedi (1983), Star Wars: The Phantom Menace (1999), Star Wars: Attack of the Clones (2002) and Star Wars: Revenge of the Sith (2005) available on the airline's in-flight entertainment system.
- Emirates Airline (@emirates) December 10, 2015
Vinayak Muralidharan, soon to be travelling in Emirates said "I know what I'll be doing on my 14-hour flight to Dubai in January enroute to Kochi."
- SouqPrices (@SouqPrices) December 11, 2015
The wide reach of the iconic series is clearly reflected in the $4.4 billion it has generated in worldwide ticket sales since it began in 1977, according to tracker website Box Office Mojo. And the latest chapter could well make it the undisputed champion at the box office as far as franchises go, industry experts say.
Star Wars: The Force Awakens releases on December 17, Thursday, in the UAE.
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