‘Weight in Gold’ drive extended

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‘Weight in Gold’ drive extended

Only three more days are left for individuals who want to trade their weight for gold to join Dubai’s unique “Your Weight In Gold” campaign that has registered over 8,000 participants in a week.

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Published: Mon 29 Jul 2013, 11:26 PM

Last updated: Tue 7 Apr 2015, 6:44 PM

However, all those who join will now get two more weeks to shed their weight as the Dubai Municipality has rescheduled the dates for the campaign.

Earlier, the civic body had said that people could register at any of the five registration points anyday from the campaign’s launch date on July 19 till its end on August 16.

According to the new announcement by municipality Director-General Hussain Nasser Lootah on Sunday, the registration for the campaign would close on July 31. A media statement said the campaign would now run through August 1 to 30.

“From August 30, all participants will have to come for re-measuring their weight to note how much they have lost. Four days are given for the re- measuring process to accommodate all participants,” it said.

The municipality decided to reframe the schedule for registration and ending of the initiative as the “lose weight and win gold” campaign had attained global attention and widespread participation among Dubai residents, it added.

The Director of Corporate Marketing and Relations Department, Mohammed Al Noori, who is also taking part in the contest, said the new decision made the campaign more sensible and assured a whole month for all participants to cut the flab, irrespective of the day they joined the drive.

“It is important that people get benefit out of the initiative. So, we have to make it flexible for them. Now, all participants will have time till the end of August to make efforts to reduce their weight,” he told Khaleej Times.

The extension of the campaign follows the municipality’s decision to increase the gold prizes for those losing more than five and 10 kilograms of weight, as reported first by Khaleej Times last week.

According to the new decision, those who lose 1-5 kilograms will get 1 gram of gold for each kilo they lose. After 5kg, they will get 2 grams for each kilo lost. Participants will be entitled to get 3 grams of gold for each kilo they shed after 10 kilos.

The extension of the campaign could also mean that more people may be able to lose more weight and the municipality may have to up the budget for the prize distribution. Though the number of people queuing up at the five registration sites has come down compared to the initial days, officials expect a total of at least 10,000 persons to join the drive.

Considering the fact that a participant must reduce a minimum of two kilos to win gold, the prizes are likely to go way above 20kg of gold, which would cost about Dh3 million.

Al Noori, who has lost 3kg in a week, reiterated that the budget for the gold prizes was not an issue for the municipality since the Director-General had assured an open budget for the unique initiative. “This should be the beginning of a change in the (sedentary) lifestyle of the people. For me, the prize is not my aim, it is better health.”— sajila@khaleejtimes.com

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