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Painting the town pink
Under the patronage of His Highness Dr Shaikh Sultan bin Mohammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, and the directives of Shaikha Jawaher bint Mohammed Al Qasimi, the Pink Caravan Breast Cancer Awareness Campaign, an initiative of Friends of Cancer Patients (FoCP), will be bringing their vital message into the heart of the corporate world with their ‘Turn the UAE Pink’ campaign for International Breast Cancer Awareness Month.
This October, Pink Caravan will ‘ride into your office’, as each day, a different corporate location will host a Pink Caravan Wellness Day. Supported by boutique K-Lynn and beauty specialists Polished Spa, each wellness day will offer free clinical check-ups for both men and women by qualified doctors. While waiting for their clinical breast examinations, the Polished Spa will provide a range of beauty services to the participants.
Central to the campaign is Pink Caravan’s ‘Turn UAE Pink Map’, which participating companies will purchase from Pink Caravan and display in their office, for the duration of Breast Cancer Awareness Month and beyond.
Each map has space for 400 pink ribbon magnets that will be available for a donation of Dh50 a magnet, with all funds raised going towards acquiring a mobile 3D mammogram unit. Through these maps, Pink Caravan aims to not only raise funds, but also to actively remind individuals of the importance of check-ups, and to encourage those who are in need of follow-up examinations, to return.
Speaking about the ‘Turn the UAE Pink’ campaign, Ameera binKaram, President and Founding Member of Friends of Cancer Patients, said: “As well as offering free check-ups, hosting a Pink Caravan Wellness Day provides business entities the opportunity to add significant value to their CSR presence. The companies not only contribute to the cause financially, but also give voice to the vitally important role of early detection, in turning the tide against breast cancer.”
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