Media workshop launch on UAE Innovation Week's Day-1

As part of the week-long UAE Innovation Week, which will witness more than 800 innovations ideas and activities take place, the Government of Dubai Media Office (GDMO) has announced the launch of Media Innovation Lab, a unique series of events focused on sharing knowledge on media innovations.
The first Media Innovation Lab workshop by Joel Schaeffer today will discuss the latest tools and techniques for photographing extreme sports.
The workshop will teach innovative ways to capture the essence of the sport.
Michael Wu's workshops on Monday and Tuesday will focus on using 'gamification' techniques to solve big business problems that involve long-term behaviour change. 'Gamification' is the art of using the elements of game playing like point scoring and competition in other activities like business. Wu's talk will also feature an examination of human behaviour on social media.
Joyce Baz's workshop on November 26 will feature a survey of Google tools that support news gathering. The workshop will help reporters, editors and producers across media discover new trends in search and get a better understanding for how Google Search works. She will also explain how Google Trends can be used to generate insights on what people are searching for on Google.
The Media Innovation Lab seeks to bring together leading experts to discuss media-related innovations that are reshaping not only the industry but also other spheres of life.
The initial series of Media Innovation Lab events will include workshops by Michael Wu, Chief Scientist at Lithium Technologies; Joyce Baz, Regional Communications Manager for Google in the Middle East; and Joel Schaeffer, a leading photographer. Attendees at the workshops will include government officials, media professionals and media students.
Director-General of GDMO, Mona Al Marri said: "The Media Innovation Lab is aligned with the strategic priority that the UAE has placed on enhancing innovation to further raise its global competitiveness and enhance diversification."
reporters@khaleejtimes.com