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Opportunities are apparent. There are just 1.9 hospital beds per thousand people in the GCC compared to over 3 in Singapore, UK and the US and 8 in Germany. The average healthcare spend as a percentage of the total GDP is close to 2.3 per cent as compared to 7.6 per cent in the UK and over 8.1 per cent in the US. In short there is room to grow.
It's not as if the numbers in the UAE are not large. As per 2014 statistics released by Federal Statistics and Competitive Authority, there were 79 hospitals, 10,165 physicians and 16,882 nurses in the private sector. There were 36 hospitals, 6,504 physicians and 16,547 nurses in the government sector. These numbers have grown rapidly since then. Read on for the latest estimates on the phenomenal growth of healthcare since then.
However there is an experience related challenge. For one, the over 200 nationalities that live in the UAE generate a complexity of its own which relates to language, ethnicity, lifestyle and social diversity. In addition, each insurance provider or network has a diverse set of hospitals, clinics, pharmacies and alternative health providers. Care is not consistent across the spectrum. Other challenge areas include getting and setting appointments, billing and reimbursement, diagnostics and post-operative care.
Healthigo is designed to digitally transform the end-to-end customer journey for healthcare seekers. Co-founder and director Joseph Debs explains that, for one, Healthigo is the biggest free-to-use public healthcare database in the UAE. The numbers supplied by the company's website indicate that there are over 180 hospitals, 16,000 plus physicians, 3,000 plus clinics & diagnostic centres, 3,500 plus pharmacies, and over 50 healthcare insurance providers. He goes on to describe why it is critical to put the healthcare seeker right in the centre.
On the supply side, the healthcare providers see a dashboard of the seekers' requirements and records. Healthigo's endeavour is to provide an easy to use interface. Another stated objective is to provide valuable statistics and insights in order to help providers optimise their practice. The value proposition for healthcare seekers is immediate discovery of services and providers based on the insurance plan, the ability to add on dependents, linking up to friends and volunteer groups for emergencies, health-record upload and maintenance as well as a preventive healthcare platform. For corporate employers, the platform features include onboarding of employees, choice and options for health and wellness programmes as well as visibility in to the employees well-being.
Healthigo aims to deliver value to the ecosystem on day one by mapping over 70 per cent of the healthcare providers onto their platform. The team intends to launch in the consumer interface in a couple of weeks. Debs explains that the company is simultaneously onboarding healthcare providers via a subscription based model. What is significant in healthigo's business model is that the revenue is supply side driven, ensuring that the healthcare seekers get free service.
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