It’s that time of the year again — and the Dubai Fitness Challenge is back to get the city active and on its feet.
The concerted effort made by one and all is great fun when you’re “in it together” — and there’s a definite upsurge in the initiatives undertaken by everyone, from the city’s influencers to its industry experts to regular organisations, to motivate others to move.
Although good health is the greatest prize, no one will say ‘No’ to a little extra incentive — especially if it comes in the form of an app that promises to turn your steps into coins.
So, if you’re up for a challenge, consider the latest from rewards-based app Fitze, which has announced that 150 rewards will be up for grabs throughout the month for those game enough to take on the feat of 200,000 steps in 30 days.
Don’t be deterred, for that simply translates into roughly 6,600 steps per day. Pretty doable if you can set aside a little more than an hour a day!
The prizes — which include staycations, Air Pods Pro, free meals and more — will be distributed daily, and does not include the discounts users can avail of by completing preset challenges on the app.
Chief operating officer Neha Samuel says, “Our mission is to encourage everyone to lead a fit and active life… We see a huge opportunity in Dubai to encourage and drive fitness and healthy living. Launching this challenge which is by far the most rewarding challenge ever to be announced, we are certain to invoke a healthy positive change in lifestyle and help people reach their maximum fitness potential this year.”
The app is available for free on the Apple, Google Play, and AppGallery stores.
Zainab Al-Eqabi's video post about the feat garnered nearly 52,000 likes in less than 24 hours
The initiative aims to honour athletes of determination and their care-givers
The athlete is hoping to complete 30 sports in 30 days.
The woman who documents the most inspirational fitness journey will be awarded the big prize