Made to measure is probably the route to choose and Dubai has a huge selection to choose from
As they set out to make cool and trendy masks, many brands are having to address some key questions - comfort being one. Mariam Yeya, founder of homegrown label Mrs Keepa, says mask designing is still relatively new to many brands in the region, which means there are always hits and misses. But she bases her designs on a few fundamental factors. "A fabric of choice is the first important factor as good quality material is a must for the product's sustainability, especially because a reusable mask would require frequent washing. So we kept in mind two things: zero per cent polyester to avoid any skin rashes and light 100 per cent cotton lining for breathability," she says.
While adults are literally spoilt for choice, only few brands are customising face masks for children. Which is why Arshia says that the demand for face masks for kids is high at her store's website and shop. Interestingly, many companies too are reaching out to the brand in order to create personalised face masks for their staff with a positive message accompanying their branding.
While social distancing will remain the norm in the future, as lockdown restrictions ease around the world, more people will mingle socially. Fashion also creates status quos, and it is quite possible that this segment may also see a premium avatar. Recently, French jewellery designer Valerie Messika showed the way when she shared a prototype of a diamond-studded mask.
One of the immediate trends in face masks these days are ones with personal messages inscribed on them. DIFC-based menswear brand Mischief has been customising messages for its clients and its co-founder Silmi Dhrolia says that many of them are messages of hope. "Many of them are about finding calm in the middle of chaos. It makes them feel better, and also those who look at them. Some of the most touching messages we have received are for the elderly that would read, 'Breathe, you are strong.' Others read, 'If you're reading this, don't forget to smile.'"
Made to measure is probably the route to choose and Dubai has a huge selection to choose from
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