Dubai Summer Surprises: 25-hour sale with up to 90% discounts announced

The retail festival will run from July 1 to Sept 4

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Nasreen Abdulla

Published: Mon 20 Jun 2022, 1:44 PM

Last updated: Mon 20 Jun 2022, 10:15 PM

With a 25-hour sale that will offer discounts of up to 90% and a raffle draw that will give away one million dirhams in cash, this summer is about to get exciting.

The Dubai Summer Surprises (DSS), which will mark its silver jubilee this year, will run from July 1 to September 4, 2022, and has a calendar full of offers and surprises. During the opening week, the Dubai Festivals and Retail Establishment (DRE), in partnership with Majid Al Futtaim (MAF), will run a special 25-hour sale to see major retailers and brands offering discounts of up to 90%.

The exact dates of the sale will be announced closer to the event. In addition, during this week, shoppers can avail of 25 to 75 per cent off on 1000 brands and 5000 retail outlets that will participate in city-wide sales.

“Dubai Summer Surprises has been at the heart of Dubai’s summer season for a quarter of a century,” said Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment (DFRE). “Dubai has transformed from a small city on a creek to one of the leading tourist destinations in the world, and DSS has grown with it.”

Photo: Supplied
Photo: Supplied

Visitors spending Dh500 or more at The Dubai Mall will stand a chance of winning the big prize of one million dirhams. In addition to this, shoppers can win Emaar Gift Cards worth Dh25,000 in eight weekly draws during the period of DSS.

“Across the full period, there will be so many activations, events and promotions happening that people will not want to leave Dubai for the summer,” said Mohammed Feras, Director, Retail Registration DFRE. “I encourage people to keep their eyes on our social media channels so they don’t miss out on any good deals.”

Photo: Supplied
Photo: Supplied

Opening Weekend

During its grand opening weekend, DSS will also offer an exclusive, specially curated flash sale on hotel stays, which will only be available for 24 hours. The sale will include unbeatable offers from hotels around the city, including Vida Creek Harbour Hotel, Address Sky View Hotel and Armani Hotel Dubai, among others.


Modhesh World

Photo: Supplied
Photo: Supplied

One of the main attractions of DSS, Modesh World, makes a grand return to the Dubai World Trade Centre at Sheikh Saeed Halls 1, 2, 3 and the Arena from July 1 until August 28. Families can enjoy a wide range of retail and F&B pop-up experiences and engaging activities in an immersive theme park experience.

Inspired by the lagoons where Modesh and Dana - the sunny-smiled characters of Dubai - currently live, the experience is catered to the tagline “Modesh World. My World, Your Adventure”.

This year DSS will feature several activities and offers, including movie nights, mall activations, restaurant offers and retail sales.

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