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Deepfake romance scam leaves woman $26,000 in debt

A fifth of the eight million deepfakes deployed this year will be part of romance scams, say experts

Published: Fri 16 May 2025, 4:40 PM

Updated: Mon 2 Jun 2025, 2:20 PM

Beth Hyland thought she had met the love of her life on Tinder‭.‬

In reality‭, ‬the Michigan-based administrative assistant had been manipulated by an online scam artist who posed as a French man‭ ‬named‭ ‬‘Richard’‭, ‬used deepfake video on Skype calls‭, ‬and posted photos of another man to pull off his con‭.‬

A‭ ‬‘deepfake’‭ ‬is manipulated video or audio made using artificial intelligence‭ (‬AI‭) ‬to look and sound real‭. ‬They are often difficult to detect without specialised tools‭.‬

In a matter of months‭, ‬Hyland‭, ‬53‭, ‬had taken out loans totalling‭ $‬26,000‭ (‬Dh95,497‭), ‬sent‭ ‬‘Richard’‭ ‬the money‭, ‬and fallen prey to a classic case of romance baiting‭.‬

A projected eight million deepfakes will be shared worldwide in 2025‭, ‬up from 500,000‭ ‬in 2023‭, ‬says the British government‭.‬

About a fifth of those will be part of romance scams‭, ‬according to a January report from cyber firm McAfee‭.‬

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“It’s like grieving a death‭,‬”‭ ‬Hyland said‭. ‬“When I saw him on video‭, ‬it was the same as the pictures he had been sending me‭. ‬He looked a little fuzzy‭, ‬but I didn’t know about deepfakes‭.‬”

Manipulation and lies

Hyland lives in Portage‭, ‬about 230km west of Detroit‭, ‬and had been divorced for four years when she began dating again‭.‬

She matched on Tinder with a man whose profile seemed to complement hers well‭.‬

Now‭, ‬she says this‭ ‬‘perfect match’‭ ‬was likely orchestrated‭.‬

‘Richard’‭ ‬said he was born in Paris‭, ‬but lived in Indiana and worked as a freelance project manager for a construction company that required a lot of travel‭, ‬including to Qatar‭.‬

Months of emotional manipulation‭, ‬lies‭, ‬fake photos and AI-doctored Skype calls followed‭. ‬The scammer pledged his undying love‭, ‬but had myriad reasons to miss every potential meet-up‭.‬

Weeks after they matched‭, ‬‘Richard’‭ ‬convinced Hyland that he needed her help to pay for a lawyer and a translator in Qatar‭.‬

“I told him I was going to take out loans and he started crying‭, ‬telling me no one’s ever loved him like this before‭,‬”‭ ‬said Hyland in an online interview‭.‬

But‭ ‬‘Richard’‭ ‬kept asking for more money and when Hyland eventually told her financial advisor what was happening‭, ‬he said she was most likely the victim of a romance scam‭.‬

“I couldn’t believe it‭, ‬but I couldn’t ignore it‭,‬”‭ ‬said Hyland‭.‬

She confronted‭ ‬‘Richard’‭; ‬he initially denied it all‭, ‬but then went silent when Hyland asked him to‭ ‬“prove her wrong”‭ ‬and return her money‭.‬

Police told Hyland they could not take her case further because there was no‭ ‬“coercion‭, ‬threat‭, ‬or force involved”‭, ‬according to a letter from Portage’s director of public safety‭, ‬seen by the Thomson Reuters Foundation‭.‬

The office of public safety‭ ‬—‭ ‬which oversees both the police and fire services‭  ‬—‭ ‬did not respond to a request for comment‭.‬

In an email sent to Hyland after she flagged the scammer’s account to Tinder‭, ‬which was seen by the Thomson Reuters Foundation‭, ‬the company said it removes users who violate their terms‭ ‬of service or guidelines‭.‬

While Tinder said it could not share the outcome of the investigation due to privacy reasons‭, ‬it said Hyland’s report was‭ ‬“evaluated”‭ ‬and‭ ‬“actioned in accordance with our policies”‭.‬

A Tinder spokesperson said the company has‭ ‬“zero tolerance”‭ ‬of fraudsters and uses AI to root out potential scammers and warn its users‭. ‬It also offers factsheets on romance scams‭.‬

In March‭, ‬Hyland attended a US Senate committee hearing when a bill was introduced to require dating apps to remove scammers and‭ ‬notify users who interact with fake accounts‭.‬

The senator proposing the bill said Hyland’s story showed why the legislation was needed‭.‬

In general‭, ‬dating apps do not notify users who have communicated with a scammer once the fraudster’s account has been removed or issue alerts about how to avoid being scammed‭, ‬as required in the proposed new bill‭.‬

The US reported more than‭ $‬4‭ ‬billion in losses to romance baiting scams in 2023‭, ‬according to the FBI‭.‬

Microsoft‭, ‬which owns Skype‭, ‬directed the Thomson Reuters Foundation to blog posts informing users how to prevent romance scams‭ ‬and steps it had taken to tackle AI-generated content‭, ‬such as adding watermarks to images‭.‬

The company did not provide further comment‭.‬

Jason Lane-Sellers‭, ‬a director of fraud and identity at LexisNexis Risk Solutions‭, ‬said only 7‭ ‬per cent of scams are reported‭, ‬with victims often held back by shame‭.‬

‘AI arms race’

Jorij Abraham‭, ‬managing director of the Global Anti-Scam Alliance‭, ‬a Netherlands-based organisation to protect consumers‭, ‬said humans won’t be able to detect manipulated media for long‭.‬

“In two or three years‭, ‬it will be AI against AI‭,‬”‭ ‬he said‭.‬

“‭[‬Software exists‭] ‬that can follow your conversation‭ ‬—‭ ‬looking at the eyes‭, ‬if they’re blinking‭  ‬—‭ ‬these are giveaways that something is going on that humans can’t see‭, ‬but software can‭.‬”

Lane-Sellers from LexisNexis Risk Solutions described it as an AI‭ ‬“arms race”‭ ‬between scammers and anti-fraud companies trying to protect consumers and businesses‭.‬

Richard Whittle‭, ‬an AI expert at Salford Business School in northern England‭, ‬said he expects future deepfake detection technology will be built in by hardware makers such as Apple‭, ‬Google‭, ‬and Microsoft‭, ‬who can access users’‭ ‬webcams‭.‬

Neither Apple nor Google responded to requests for comment on how they protect consumers against deepfakes‭, ‬or on future product‭ ‬developments‭.‬

Abraham said the real challenge was to catch the scammers‭, ‬who often work in different countries to those they target‭.‬

Despite her dead end‭, ‬Hyland still believes it is good to report scams and help authorities crack down on scammers‭.‬

And she wants scam victims to know it is not their fault‭.‬

“I’ve learned terminology‭... ‬we don’t lose‭ (‬money‭) ‬or give it away‭ ‬—‭ ‬it’s stolen‭. ‬We don’t fall for scams‭ ‬—‭ ‬we’re manipulated and victimised‭. "