Bollywood lyricist Javed Akhtar unveils India's first artist-owned music platform

Veteran Bollywood writer and lyricist Javed Akhtar unveiled Goongoonalo, a groundbreaking digital platform created by and for artists.

Over 30 stalwarts from the Indian music industry attended the launch event, at Studio Theatre, Jio World, BKC, Mumbai.

Recommended For You

Premier Dream Tourism: Crafting journeys beyond borders since 2013

‘Embrace Everything AI’ is the blueprint for enterprises in 2025

Sharjah: Automatic electricity, water, gas connection for tenants after registration

Holidays in UAE: Your guide to summer camps for children across Abu Dhabi

Syria: Residential areas evacuated by rescuers amid major forest fires

 

Founded by Akhtar, composer Shankar Mahadevan, and technologist Sridhar Ranganathan, with Sharli Singh as CEO, Goongoonalo is India's first cultural and musical ecosystem owned and operated by creators.

"In films, we work on commission--what the director or producer wants, we deliver. But here, we have absolute freedom. We write what we want, compose what we feel," Akhtar told ANI. "There are no approvals to seek. It is pure artistic expression."

"Whatever we want to make, we will make and present to the world," he added, highlighting the shift from dependency to autonomy.

Akhtar also stressed the platform's commitment to nurturing new talent.

Goongoonalo will feature original compositions, unreleased works, exclusive content, interactive fan engagement, and collaborative opportunities across genres and languages.

Fans will be able to stream behind-the-scenes content, attend digital concerts, co-create with artists, and even participate in workshops.