E-Paper
Sign In
Bad Bunny’s Super Bowl sneakers just dropped in Dubai, here’s where to buy them
The singer debuted the unreleased BadBo 1.0 during his Super Bowl halftime performance in the US, and the white sneakers are now available in the region
- PUBLISHED: Wed 11 Feb 2026, 9:16 AM UPDATED: Wed 11 Feb 2026, 10:23 AM
Fresh off his Super Bowl halftime performance, global music star Bad Bunny has brought one of the night’s most talked-about fashion moments to the UAE.
The artiste took to the stage at Super Bowl LIX wearing the unreleased Adidas Originals para Bad Bunny BadBo 1.0 in white, marking the first public appearance of the new colourway. The sneaker is now officially available in the region, launched on February 10 at select Adidas locations in Dubai and online.
Recommended For You
The BadBo 1.0 marks Bad Bunny’s first-ever signature silhouette with Adidas Originals. The model was initially introduced in January 2026 through a limited release of 1,994 pairs in a brown colourway.
Following strong demand, the white version worn during the Super Bowl performance is now available at adidas Dubai Mall and via adidas.ae.
A Super Bowl style moment
Known for blending music, fashion and performance, Bad Bunny’s halftime appearance turned heads not only for the show but also for the exclusive footwear. The clean white design reflects the artist’s minimalist yet bold aesthetic, a signature across his fashion collaborations.
Born Benito Antonio Martínez Ocasio, Bad Bunny has become one of the biggest names in music and pop culture. This year, he made history by taking the stage at the Super Bowl halftime show, becoming one of the few Spanish-language artistes to headline one of the world’s most-watched performances. His performance, however, came under heavy criticism from US President Donald Trump. Bad Bunny was also the winner of this year's Grammy for the best album.
The moment followed a major year for the artist, whose latest album Debí Tirar Más Fotos topped global charts and continued his record-breaking run. Bad Bunny has previously been named Spotify’s most-streamed artiste worldwide for multiple years and remains the highest-grossing touring Latin artiste.
Waad Barakat is a Special Correspondent covering security topics, from law enforcement to local courts. With a keen eye for human interest stories, she hopes to blend it all with unique Gen Z-inspired content.