Jewel Trading LLC: The bejeweled legacy continues

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Jewel Trading LLC: The bejeweled legacy continues

Jewel Trading has a quarter century of trust in silver and diamond jewellery

By Sadiq Shaban

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Published: Mon 9 Nov 2015, 12:43 PM

Last updated: Mon 9 Nov 2015, 2:49 PM

With over 25 years of expertise in silver and diamond jewellery, Jewel Trading LLC is one of Dubai's leading names in the trade. The company started off in 1991 with a retail branch in the Dubai Gold Souk, offering silver jewellery, gift items and souvenirs. Jewel Trading enhanced its business over the years by starting a wholesale division and additional retail outlets for a better customer relationship.

Shekhar Patni, centre, with staff
"Currently we have seven retail outlets and one for wholesale. It has been a long journey since 1991 as we look forward towards the next decade. Jewel Trading mainly caters to Arab wedding designs in the UAE, Saudi Arabia, Kuwait, Bahrain, and Qatar etc., where we are very popular. We specialise in bridal sets," Shekhar Patni, Managing Director, Jewel Trading LLC told Khaleej Times.
The company presently has two outlets for diamond jewellery - in Dubai Mall and Dubai Gold Souk. "We manufacture in India where we have our own set up and designers in Mumbai. As wholesalers we import silver jewellery from India, China, Korea, Thailand and Turkey, among other countries. Our jewellery is supplied to the Middle East as well as Africa and Russia," Patni added.
Apart from its Arab customers, Jewel Trading has a large Indian clientele. "During Diwali we have a lot of requests for jewellery such as silver coins, silver utensils (glasses, plates, bowls, etc.) in line with the Indian tradition of buying a silver item before making purchases on auspicious occasions. It is also usual for people to buy gold and diamond ornaments during this time.
"We have been a popular choice with generations of customers when it comes to buying silver or diamond jewellery during the festival season.  Jewel Trading is a trusted name and we want to continue with offering our goods and services that have stood the test of time."
Jewel Trading is now looking at expanding its diamond business to Abu Dhabi in the UAE. "We are also looking at exploring markets like Bahrain and Qatar, where we have an established presence in the silver trade. Like our silver jewellery, we offer 100 per cent guarantee on our diamond items," he noted.
What makes Jewel Trading stand apart is the fact that most of its diamond jewellery is handcrafted. With the market flooded with machine-made diamond items, the company brings in the novelty factor, as each of its specially designed pieces is unique. "We make one diamond set at a time to keep up with the exclusivity factor. In most cases we try not to repeat the same design to retain its uniqueness."
As the festive spirit unfolds, Jewel Trading continues to offer some of the best prices in the market. "We like to give wholesale prices at retail rates which keeps the customers coming back to us. If a customer has a design in mind, we try to conceive the same and give them the desired design. This exceptional quality further adds to the value of the item. Sometimes, after consulting with our clients, we slightly modify the design to make it better, offering them an opportunity to wear their own design," Patni ellaborated.
Patni's children and nephews have joined him in the business because they want to carry forward the legacy of Jewel Trading. "With the youngsters taking an active role in the business, there will be more professionalism in the days ahead. Our expansion plans are afoot as we understand the markets and traditions of the Gulf region very well," the Managing Director concluded. 


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